Fish Right, Eat Right establishes a local brand that highlights establishments sourcing seafood responsibly; enabling consumers to make correct choices that ensure the health of our oceans. The brand is being developed via a collaborative process involving all partners including the private sector.
WHY DO WE DO IT?
The goal of this certification program is to curb illegal fishing and promote best practices in fisheries by providing marketing incentives throughout the supply chain via the promotion of responsible seafood consumption. Those establishments that demonstrate knowledge of and compliance with the Fisheries Regulations will receive special recognition, and responsible fishers who comply with the Regulations will have preferential access to these reliable markets.
WHO IS OUR TARGET MARKET?
Fish Right, Eat Right is initially targeting restaurants and hotels, and possibly expanding to include cooperatives, fish markets, supermarkets and other seafood purveyors in the future. An advertising campaign for tourists and the public to support these compliant, recognized establishments is planned. For restaurants, this program will help match consumer demand for legal, healthy products with a supply chain that will deliver. The program will also help restaurants identify alternative seafood options for consumption that can help reduce fishing pressure on species that are over-exploited, threatened, or endangered.
© 2016 by Fish Right, Eat Right.